Underneath the flashing lights, opulent rooms, and free cocktails, casinos are engineered to slowly bleed their patrons of cash. For years mathematically inclined minds have tried to turn the tables by harnessing their knowledge of probability and game theory to beat a rigged system. But the truth is, it’s a fool’s game. The only way to avoid losing your money in a casino is to not play at all.
But even that is not an option for some. Whether on business or in town for a weekend getaway, many people need to find ways to entertain themselves while they are out of their element. That’s why many of them flock to casinos. In fact, a recent study found that more than half of all casino visits are for group business.
To attract this lucrative market, you need to understand your audience and what they’re looking for. Demographics are a good start, but they aren’t the whole picture. To truly attract group business, you need to know why people are coming to your casino.
What’s popular today may not be as popular five or ten years from now, so you need to stay on top of industry trends and adapt your marketing strategy accordingly. For instance, e-sports and virtual reality are becoming more popular with the general population, so if you can partner with a team or platform, you could reach a new demographic and increase your revenue.
