Despite the glitzy hotels, restaurants and entertainment venues that teem inside casinos, they would not exist without games of chance. Slot machines, blackjack, roulette, craps and keno are what bring in billions of dollars each year for the casino industry.
The dazzling lights, upbeat music and intoxicating aromas inside casino facilities are all part of the atmosphere that attract and keep guests coming back to play the games of chance. The sound of clinks from champagne glasses and the sense of excitement and energy that surrounds players at table games is what keeps people coming back again and again to test their luck, even when they are losing.
As a brand, the casino has an opportunity to offer guests more than just games of chance. A casino may also have luxurious hotel accommodations, cutting-edge technology, spa and health club amenities, group events and restaurants that all help to keep customers satisfied and returning for more. This means that a casino’s marketing should reflect all of the other amenities it has to offer.
In the case of Casino, director Martin Scorsese uses his bravura set pieces and his judicious sensibility to deliver a movie that feels less like an orgy of criminal excess than it does a rueful evocation of what went before. As the movie ends, Ace sees himself as a principled old-school operator and rejects the FBI’s invitation to help bring down Nicky, but he also has a deep skepticism about what will eventually replace this era of grift and corruption.
