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On-line videos pay dividends. People like to watch them (hence the massive rise of YouTube). Client web trackers prove time and time again that site visitors like to watch videos on client sites. Product videos. Service videos. Nearly any related content will grab viewers.

Videos can also be deployed a number of ways in social media programs beyond simple YouTube postings.

What about costs?

First-class videos are expensive to produce and may well be warranted. But you don't have to do a Hollywood production to get your point across. Check out this Yellow Jacket video. We had a client shoot footage himself and we did the edit and voice-over. Decidedly not sexy. But for the money it's really earning its keep on their website. Lots of viewers quickly understand the concept of this product.

Big time Hollywood or down and dirty. Videos can help your web presence and social media programs pay bigger dividends.

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