TSA Communications Topics of Interest

People just don't read magazines anymore.

We've heard this more and more over time. Magazines are dying. Nobody has time to "read all that stuff." And besides, everything is on line anyway, right? Well, mostly yes.

And it's also true that print ad revenues are mostly down about everywhere you look. Then why bother with print at all?

Consider a few stats from a recent survey:

  • 84% read magazines
  • 72% will choose to read a magazine even if the same content is available on line
  • 54% reported magazines influencing them
  • 47% reported being driven to search on line as a result of reading magazines

Television didn't kill the radio or movies. All three mediums are here to stay. And while the economy is challenging print ad revenues, magazines are not going anywhere. Nor, collectively, are the people that read them.

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